Hi! I'm Sophie
I help busy small business owners get the most out of their emails and website – without the overwhelm. 🧘♀️
It really shouldn't feel *this hard*
What should be an exciting time often ends up feeling totally overwhelming when you’re running a small business on your own.
You’re wearing all the hats – from product to tech to customer service – so it’s easy to see why your website and email marketing often end up right at the bottom of the priority list.
✅ You’ve got the product.
✅ You’ve got the vision.
✅ You've got the work ethic.
So why does it still feel so damn *difficult* to get things looking and performing the way you see them in your head?! 🤦♀️
... That’s where I come in. 😅
I’m Sophie, a Shopify and Klaviyo specialist. I have 10+ years’ experience in retail and ecommerce, including working with multi-million pound lifestyle brands.
A few years ago, I decided to make the scary leap and go freelance so I could work more more closely with mission-driven small business owners. It’s where I feel I have the most impact, and I get a lot of satisfaction from helping people bring their ideas and dreams to life. 🥲
I will help you take control of your website and email marketing – whether that’s through done-for-you support, ongoing optimisation, or being part of my community.
You don’t need an expensive in-house team, a big agency, or an eye-watering retainer you can’t justify the cost of. You just need the right support in the right places – and a system that *actually works* for your business.
My Philosophy
Tech ≠ Scary
There’s so much jargon in ecommerce that it’s easy to feel overwhelmed, but I’m here to cut through the noise in simple terms so you actually understand what’s going on and what matters.
"Simplify, Simplify"
One of my favourite quotes from Henry David Thoreau. It applies perfectly to your website and email marketing – you don’t need more complexity, just clearer, more intentional systems.
Clarity > Chaos
I help you move from second-guessing EVERYTHING to feeling clear and confident in how your website and emails are performing – so you know what’s working, what’s not, and what to focus on next.
Together, we've totally got this
Most brands I work with come to me because they’re struggling. But the truth is, they almost always have an AMAZING product. And that’s exactly why I *love love LOVE* working with talented, mission-driven founders.
Whether you’re handmaking sustainable jewellery or creating incredible vegan food, your products deserve to be shown in the best possible light and sold to the MASSES.
But typically, founders are simply just too close to their brands. You get to a point where you can’t see the wood for the trees, and everything starts to feel a bit... muddled.
You might be:
❓ Unsure why traffic isn’t converting into sales
❓Constantly tweaking your website but not seeing results
❓Overthinking your email marketing (or avoiding it altogether)
❓Knowing something “isn’t quite right” but not knowing what to fix first
I bring a fresh pair of eyes, backed by experience across multiple niches, so I can look at your store objectively and tell you exactly what needs improving – and more importantly, why.
And the best part? I can actually do it for you. Hurrah! 🥳
How I can help you
Whether you need hands-on support, ongoing guidance, or just a space to get clarity on what to do next – there are a few ways we can work together depending on where you’re at. 🙌
Join My Community
Join my membership of small Shopify business owners who want ongoing support, guidance, and connection while building their brand.
You’ll have access to office hours, workshops, and proven systems you can implement in your business, plus direct access to me and a like-minded community you can lean on for support.
If you’re not in a position to work with me one-to-one, the community is an incredibly cost-effective way to still get that level of guidance and expertise – all for just £25 a month.
Email Marketing Support
Turn your email into a consistent revenue driver for your Shopify store – with flows, campaigns, and strategy designed to bring customers back and increase repeat purchases.
You’ll get done-for-you Klaviyo setup and optimisation, from core automations through to weekly campaigns that *actually* convert and feel aligned with your brand.
Website Support
Make your Shopify store work harder for you by improving structure, clarity, and user experience so more of your traffic turns into customers.
You’ll get hands-on support to optimise your key pages, refine the customer journey, and implement conversion-focused improvements that make a real difference to how your store performs. Your website won’t just look good – it will *actively* guide people towards buying and becoming repeat loyal customers.
