Using smart email automation and weekly campaigns to create consistent revenue, nurture your audience, and drive repeat purchases on autopilot.
In my experience, email is often woefully overlooked – but the truth is, it’s one of the most powerful sales tools your business has in its arsenal.
Customers rarely buy on their first visit. When browsing a new store for the first time, they're quietly giving you the 411 before parting with their hard-earned cash:
🤨 Who is this brand?
🤨 Does this product actually work?
🤨 Is it worth the price?
🤨 Is this legit or am I being scammed?!
In the early stages of dating, we don’t blindly hand over our trust right away – and it’s the same with shopping online.
If these doubts aren’t addressed, the sale is lost. 💔
Most businesses try to solve this by throwing more money at ads. But ads are expensive, competitive, and only effective while you’re actively paying for attention.
And the truth is, most customers simply aren’t ready to buy the first time they see you. They need time, reassurance, and repetition.
That’s where email becomes so powerful.
It gives you a direct, low-cost way to stay in front of potential customers, build familiarity, and systematically overcome objections over time – without paying for EVERY impression or click.
Through strategic welcome sequences, value-driven campaigns, and high-intent abandonment flows, email turns hesitant browsers into confident buyers.
It doesn’t just drive sales – it builds trust at scale. 📈
And in ecommerce, trust is what drives everything.
Most brands wildly overcomplicate email marketing.
They typically either fall into procrastination – i.e. doing NOTHING at all with their email because it feels too overwhelming (no judgement here!) – or they jump straight into advanced flows and fancy automations that actually end up hurting conversions more than helping them.
The truth is, most of your results will come from nailing the basics.
You can count on these 5 core flows do the the heavy lifting. And once they’re properly set up and optimised, they’ll drive the majority of your email revenue.
This is the most important flow you’ll set up.
It’s your first real chance to speak to someone who has just shown interest in your brand. They’re engaged, curious, and still forming an opinion – so this is where you want to make the strongest first impression. 💁♀️
A good welcome sequence helps turn that initial curiosity into trust, answers the early “is this legit?” questions, and gently guides people towards that first purchase while momentum is still high.
These flows bring people back who were clearly interested but got distracted, changed their mind, or went off to “just have a quick look” somewhere else and never returned:
1️⃣ Browse Abandonment – someone views a product but leaves
2️⃣ Cart Abandonment – someone adds to cart but doesn’t check out (still surprisingly missing on a lot of stores!)
3️⃣ Checkout Abandonment – someone gets all the way to checkout but drops off (so close, yet so far 😢)
These are some of the easiest wins in email because you’re simply following up with people who were basically already halfway convinced.
This kicks in as soon as someone buys.
The goal here is to reinforce their decision, reduce any “did I make the right call?” 🤔 thoughts, and start turning them into a repeat customer.
It’s also a key moment for building brand loyalty – when someone has just had a good experience, you’ve basically made it to the trusted friend stage, and they’re far more open to buying from you again in future.
If all of this sounds quite complicated, then that’s where I come in. 👋
I’ve worked with many brands now on their email marketing. Some have had basic flows in place which we’ve completely revamped, others have had NOTHING in place and we’ve started from scratch.
Years of hands-on experience has given me:
It’s not just about setting emails up – it’s about building a proper ecosystem that shows off your brand in the best possible light and drives revenue.
Once these are in place, I can also run your weekly email campaigns, with a marketing calendar that fits your business and keeps everything running consistently, so you can finally focus your time on the areas of your business where you’re best placed.
All for a super affordable price compared to hiring in-house or going through a big agency.
How it works
Here’s the simple process we’ll go through to get everything set up:
1️⃣ We’ll have a quick call to go through your brand, goals, and see if we're a good fit
2️⃣ Once we decide to work together, I’ll either get access to your existing email account or set you up on Klaviyo if you’re not already using it
3️⃣ I’ll start by auditing your current email setup (or where you’re currently at)
4️⃣ I’ll spend 1–2 weeks designing and building your email flows inside Klaviyo using industry best practice, fully tailored to your brand and how you speak to your customers
5️⃣ We’ll review everything together to make sure you’re happy with it
6️⃣ I’ll make any final tweaks and get everything live 🎉
Once the initial flow setup is done, I can support you on a retainer basis to take care of your marketing calendar and weekly email campaigns, so everything keeps running consistently, without you having to think about it.
Not at all. If anything, when you’re just getting going it’s a great time to get it set up properly. Email is the foundation of your sales engine, so it’s rarely “too early” to invest in it. The best approach is to start as you mean to go on and take your marketing seriously from day one.
Yes! Most brands already have super basic email flows set up, but more often than not they’re nowhere near fully optimised. This is about improving what’s already there so it performs better, because in most cases there’s a lot of money being left on the table.
It depends on how much traffic you’re getting, but email is typically one of the highest ROI channels. Once it’s set up, it tends to perform consistently in the background.
I take a fully hands-on approach and can handle everything from flow logic to design and copy. If you’d rather be more involved or take a consultative approach, we can also do that – just let me know and we’ll tailor it to you.
I’ve worked with a range of brands setting up high-performing email flows, alongside completing in-depth email marketing training. It’s a mix of hands-on experience and the underlying theory of what *actually* makes flows perform.
I also have a post-graduate degree in Creative Writing from Oxford University. 🤓 So I’m very focused on copy that not only sounds good, but is strategically written to engage, persuade, and convert.
The one-off automation project is £1,500, and ongoing weekly email campaign management is £500/month. You’ll be invoiced either once the project is completed and signed off, or on a monthly retainer depending on how we work together.
It depends on my availability, but typically we can get started within a couple of weeks. I just need everything ready to go (access, assets, imagery, etc.) so I can get stuck in and complete the setup properly and efficiently.
Hi, I'm Sophie and I run Green Creative!
I help busy ecom founders get the most out of their emails and website – without the overwhelm. 🧘♀️
Specialising in Shopify and Klaviyo, I support small businesses with high-converting email flows and campaigns, and help improve your store so it *actually* turns visitors into customers.
I also share everything I know along the way, with simple, practical advice to help you feel more empowered and confident running your store.
